Once again, I'm late to the party. At least, that's how I feel. I'm talking about Grok bot. I missed the whole OpenClaw thing as the security issues scared me so I thought I should give Grok bot a go. It's promoted as "AI Teammates you can give real work to". I started using it recently and I have not been disappointed.

I discovered it from Poteto on X as she's one of the developers. After watching a few YouTube videos I felt it was time to try it. I had a very specific purpose in mind though - Marketing.

No, I wanted to use it for something actually useful. Let's see how I got on.

I've built an app for learning Czech because I live in the Czech Republic. I think learning the local language where ever you live is important. However, Czech is hard and it's something I've always struggled with. Obviously, being a software developer, I think software is the solution, so I built a tool. It's called Czech Learner. It's got some nice features, it works well and I personally use it every day to help me progress with my Czech.

One thing I've realised from making applications is that it's one thing to build an app but it's another thing completely for people to actually use it. I therefore had to get into the world of marketing. This isn't something I eagerly anticipated but it was necessary. From everything I saw I thought Grok bot would be a great tool for this so I gave it a go.

Spoiler alert - it's gone beyond expectations.

My approach so far has been to create bots to do very specific things. I've seen some people setting up a CEO bot, a VP of marketing bot, and a head of sales bot and so on. They are basically turning their bots into high-level executives within their theoretical organisations. I didn't want to start there. I wanted to start with very specific tasks.

I started with the basics, which was an SEO bot, and I asked the bot to do an audit of my site. It came back with a surprising amount of issues. I connected the bot to Linear (I use Linear as a ticketing system and connecting it was surprisingly easy) and then asked it to set up a bunch of issues. It went ahead and set up all the issues, which I handed off to Claude Code to do the implementation. I was quite amazed at how easy the whole flow was.

A powerful feature of Grok bot is the scheduling. Once you have a bot set up you can get it to run on schedules. For example you can get it to check your emails and draft replies every morning. I set up my SEO bot to audit my site once a week and produce a report. This way I can make sure it's something I stay on top of.

Another side of marketing that I wanted to try was YouTube. Now, I've tried YouTube in the past and always floundered because there was too much work around it. You have to:

• Come up with the idea
• Write some kind of script
• Record the footage
• Find a video editor that's not too expensive but still good enough
• Spend hours editing the video
• Upload the video
• Come up with a title, thumbnail and description
• Post it
• Promote it

That's a lot of work, and I already have a full-time job, three children and a house to look after. I don't have that much time to dedicate to this.

But "what if I could hand off some of that stuff to Grok bot?"

So I made a bot to scan the internet and see what people who are learning Czech are really struggling with. It came back with some really good feedback. I connected it to Notion where it recorded all its findings in a structured table. I asked for it to come up with some YouTube ideas based on these findings.

Then it was time to create a YouTube script writer bot. I asked it to start writing some draft scripts for shorts and long form, and to put that into the Notion table. It did this with little fuss or effort.

I tried one of the scripts, recorded some footage, and realised I was going to need to start editing. I don't mind video editing, in fact I quite enjoy it but it does take time. Therefore I needed to get a little experimental.

I recently signed up to Descript, which is a video editing platform. I was previously using the Apple Movie Maker, which is basic, to say the least. Descript has a connector as well, so I made a Grok bot who could edit YouTube Shorts.

Honestly, I didn't have much hope when I initially tried this, but once it connected to Descript and it had access to the project with the raw footage, it managed to create a really good short with captions and an ending clip. It clipped it really well and it played just like a standard YouTube Short. It required a few tweaks here and there but otherwise it did a really good job. (One thing to note though - Descript's AI usage is really expensive. I think I might have to build out my own video editor soon to save some money.)

Time for the upload so time for another Grok bot. I think you might be getting the idea now. This time I connected the bot to YouTube via the API. With some prompting it was able to come up with a title, a thumbnail and a description.

With Grok bot as the central tool I had been able to take different parts of the process that had previously been hurdles and overcome each of them. Within a space of a few weeks, I've been able to make more YouTube videos than I have previously. It's been quite a revelation. I let you judge the end result.

Conclusion

The power of Grok bot comes from being able to connect LLMs to a wide range of different tools and running them on schedules. I personally really like the approach of splitting my bots up to do very specific things. Do one job but do it really well and repetitively.

I can see how this could evolve. Making further bots to manage the more specific bots and create some kind of hierarchy. But I'm just getting started so I want to spend more time exploring possibilities.

The great thing about this is I can still focus on creative things. I still get to do the fun part of making a video without getting bogged down with all the logistics and admin overhead of making videos. I can instead focus creative side and overall quality of the product.

It's still early days but I can see myself using Grok bot more and more. How are you using Grok bot? Have you found it to be useful in any specific scenarios? Please leave a comment letting me know.